![]() ![]() ![]() Have a look at these stats obtained by official Apple website: What Is Apple App Store Approval Time?Īs per the information available on the App Store, on an average, most of the apps are reviewed within 24 hours and the ones that demand thorough check on privacy and security issues are reviewed within 48 hours. The same app review process applies to them as well in order to ensure user safety and quality of the application despite their name and size. These people start out reviewing simple iOS apps, and as reviewers become senior, they are prepared to test applications with in-application purchases, memberships, Apple Watch, and Apple TV.Īs per experts, even big brands like Spotify or Netflix don’t get any special treatment by Apple. The employees at ERB manually test every single function of an iOS app before they become available to use for the iOS users – as per an article by CNBC. ![]() Unlike content moderators at companies like Facebook or YouTube that depend on a huge number of temporary workers, Apple’s app reviewers work for Apple exclusively and that is why there is no scope of compromise in the iOS app’s quality. Their office is based out of Sunnyvale, California and these employees get all the Apple benefits such as health care, they’re paid hourly and have employee badges. Inside ERB, there are more than 300 app reviewers that are trained to check the apps submitted from every angle. The company has created an Executive Review Board that is also known as ERB which sets policies for Apple’s worldwide developer relations.ĮRB is also the body or department of Apple that decides whether an app is approved or not by checking the below-mentioned parameters: Therefore, the company reviews and tests every app thoroughly that is submitted to its app store. The Apple App Store services are a major source of its revenue.iPhone security is a Unique Selling Point of the Company.The app review and approval process for the iOS platform is a bit complex and there are two following reason behind the same: ![]()
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